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Our Story

What’s in a name? Tour of Beauty truly offers you a beauty trip, with beauty treatments from head to toe. Performed by experts, with the latest products and according to the latest findings. Tour of Beauty specializes in luxury facials, body treatments, makeup, mani- and pedicures and much more. Wellness in the broadest sense of the word. We even have a cosmetic doctor for injectables. Of course, there are also beauty treatments for men.

Tour of Beauty has celebrated its 30th anniversary in 2022.
That does say something about the confidence of our customers and the enthusiasm of our team. When we took over Tour of Beauty in 2014, we immediately started upgrading the beauty treatments. We went looking for a new, more atmospheric location (and we found it). We also searched for the right high-end beauty brands with which to create a very special experience. Innovative brands, preferably sustainable, carefully selected by us.

Since a few years you can find us in a beautiful listed building in the Hooistraat, overlooking a canal, in the heart of The Hague. Close to the Denneweg and Nieuwe Uitleg, a vibrant part of town with inspiring boutiques, fun lunch spots and galleries. Tour of Beauty is like an oasis there. Our interior is, if we do say so ourselves, tasteful and chic. The various treatment rooms each have their own atmosphere. Immediately upon entering, you feel at home.


'I've been to a lot of beauty institutes around the world, but Tour of Beauty in The Hague tops my list because of its nice personal atmosphere and special beauty brands.'

Karen van Ede, former beauty director ELLE and VOGUE

Boutique Beauty Service

You won’t find standard treatments at Tour of Beauty. Our facial and body treatments are customized to your needs, your skin, the moment, the season. Tour of Beauty offers Boutique Beauty Services: facial and body treatments of the highest quality with the best, internationally renowned salon brands, including Biologique Recherche, Nimue and Sensai. Our beauty treatments are never standard, but tailored to your personal needs and your skin. We stimulate your senses with colors, scents and fine textures. Our lounge is like a meeting place where you can also walk in to buy your favorite products.

The best for your skin

Our location, service, beauty brands but also our team of experts make the difference. Experienced and specialized beauty experts who put you first. 

Who continue to learn, curious are. You want the best for your skin and we give it to you. 

You seek out professionals for a reason. 


Make an appointment

You can make an appointment by phone or mail. You can cancel or reschedule free of charge until 48 in advance. If an appointment is not cancelled, we are forced to charge 50%. Parking is available on New School Street or in the Museum Quarter parking garage. By public transportation. The Hooistraat is a 10-minute walk from The Hague Central Station, a pleasant walk through beautiful The Hague.